We are looking for a flexible, versatile, enthusiastic marketer who will be responsible for growing inbound sales channels.
Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization
Own the implementation of marketing campaigns from start to finish
Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature.
Partner with key industry players, agencies and vendors to form strategic relationships.
Take charge of the marketing budget, ensuring that funds are invested and allocated wisely.
Measure and report performance of marketing campaigns
Gain insight from reported performance, and assess this against company goals.
BS/MS degree in marketing or a related field
Demonstrable experience in marketing, coupled with the desire and potential to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels engaging, educating, and motivating marketing campaigns.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate; can:
Understand and interpret metrics
Interpret and process spreadsheets
Comfortably manipulate numbers
Good taste, a sense of aesthetics and a love for great copy and witty communication