About the Marketing Manager position

We are looking for a flexible, versatile, enthusiastic marketer who will be responsible for growing inbound sales channels.

Marketing Manager responsibilities are:

  • Develop strategies and tactics to spread the word about our company and drive qualified traffic to our organization

  • Own the implementation of marketing campaigns from start to finish

  • Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more

  • Produce content for our website and blog that attracts and converts customers through its valuable and engaging nature.

  • Partner with key industry players, agencies and vendors to form strategic relationships.

  • Take charge of the marketing budget, ensuring that funds are invested and allocated wisely.

  • Measure and report performance of marketing campaigns

  • Gain insight from reported performance, and assess this against company goals.

Marketing Manager requirements are:

  • BS/MS degree in marketing or a related field

  • Demonstrable experience in marketing, coupled with the desire and potential to learn

  • Proven experience in identifying target audiences and in creatively devising and leading across channels engaging, educating, and motivating marketing campaigns.

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

  • Experience in setting up and optimizing Google Adwords campaigns

  • Numerically literate; can:

    • Understand and interpret metrics

    • Process figures

    • Interpret and process spreadsheets

    • Comfortably manipulate numbers

  • Good taste, a sense of aesthetics and a love for great copy and witty communication

  • Up-to-date with the latest trends and best practices in online marketing and measurement