Craft how cities move? Craft a great code? Craft a great brand? The question is, do you like to craft?
The answer to this question is a craft too; great craft requires great people, great people need a great place, & great people + great place = great craft.
There's definitely a good reason for a bus company to talk about craft, the same reason it's the #1 bus hailing company worldwide, The fastest-growing startup in the Middle East & Africa.
For a dream job, you need a dream company. For dreams to come true, it's a craft.
Well, craft your resume then.