Swvl is the leading technology company in the mass transportation market. We are a fast-growing data-driven company which is disrupting the public transportation market in multiple continents making people’s lives better on a daily basis in countries such as Egypt, Kenya and Pakistan. Swvl is a revolutionary idea that was born from passion, loyalty, and persistence to face all challenges on the table, Swvl is not just a means to facilitate commuting, but a hunger to strive for solutions, encourage the contribution of youth in innovation and inspire change. Swvl has a positive, diverse, and supportive culture - we look for people who are curious, inventive, and work to be a little better every single day
About the role
.Develop and execute category marketing strategy and activities.
.Brainstorm and develop ideas for creative marketing campaigns.
.Connect with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities.
.Meet with stakeholders to determine category business and communication challenges, objectives, and strategies.
.Develop and execute creative ideas for marketing activities.
.Develop our social media content strategy and execution.
.Overlook design team execution and give feedback.
.Review and update published content as needed.
.Identify gaps in our content and recommend new topics.
.Create style guides to use as reference.
.Proofread and edit written pieces before publication.
.Follow industry-related news and generate ideas around trending topics.
.Assist marketing manager in managing integrated marketing campaigns across offline and online tactics.
.Communicate and arrange with all communication suppliers & stakeholders.
.Provide recommendations for future strategic initiatives through competitive and financial analysis.
.Conduct market research about consumer requirements, habits, and trends.
.Plan and execute initiatives to reach the target audience through the appropriate communication medium.
.Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.