Digital Analyst Roles and Responsibilities

Digital analysts typically assist marketing teams by analyzing various marketing initiatives. They also help transform how their marketing teams look at data by reinforcing the importance of making strategic, numbers-driven decisions for future campaigns. Because digital analysts work closely with marketing, sales, and various other groups within their organizations, they must be able to liaise between groups fluidly while helping engage the organization in data literacy. This type of role typically requires:

  • The ability to translate complex data into easy-to-understand information
  • A fundamental understanding of digital marketing programs and technologies
  • Ability to communicate across various levels of an organization
  • Ability to develop, audit, and test campaigns in ways that optimize key performance indicators (KPIs)