Seeking an entrepreneurial, experienced leader to take charge of the expansion of SWVL’s innovative transportation system in Karachi, Pakistan.

About Us

Swvl is the leading technology company in the mass transportation market. We are a fast-growing data-driven company which is disrupting the public transportation market in multiple continents making people’s lives better on a daily basis in countries such as Egypt, Kenya and Pakistan.

Swvl is a revolutionary idea that was born from passion, loyalty, and persistence to face all challenges on the table, Swvl is not just a means to facilitate commuting, but a hunger to strive for solutions, encourage the contribution of youth in innovation and inspire change.

About the Role

As a General Manager, you will be the ambassador who will take Swvl’s mission, to enable people to go places, forward.

You will be responsible for the development and growth of Swvl’s business in Karachi, Pakistan. You will also be leading efforts to roll out Swvl’s new, innovative transportation system in the city. The General Manager at Swvl is one of the most demanding positions that Swvl has to offer – requiring talent, leadership, and an entrepreneurial drive. This is first and foremost a role for a strong marketer, focusing on reaching new users and extending the SWVL brand to the masses. But as the city lead, you’ll also be responsible for operational excellence and maintaining ‘Swvl’ quality throughout the rider’s experience.

Local marketing, supply management, service quality management— all of this sit under the GM. Continual improvement and a quality focus are the names of the game. Swvl believes in solving local problems with local solutions, so understanding the local market and delivering custom messages is important. This is where creativity meets analytics head-on.

What You Will Be Doing

  • Initiate creative local marketing strategies and user growth campaigns
  • Manage deployment and quality of supply chain (i.e. SWVL’s driver-partners/captains)
  • Manage local regulatory concerns and local politics
  • Communicate product/process needs to HQ, work with product/engineering to deliver on them
  • Help scale other cities through developing and sharing best practices
  • Lead and scale all three verticals at Swvl; regular, business and intercity travel, with a promising path towards sustainable growth.


What You Will Need

  • You enjoy challenges, are flexible, can work long/irregular hours (when needed), and you can deal with ambiguity / ever-changing demands on your time & productive capacity. You want to be an owner (stock options / long-term incentive compensation) and you aspire to ascend into a leadership role in a fast-growing start-up.
  • 7+ years of consulting, investment banking, marketing or operations management experience
  • Data-driven decision mentality and sound business judgment through strong analytical thinking
  • Creative solutions driven mindset, with a get stuff done attitude
  • Relevant experience in consumer service marketing is helpful
  • Stellar networking skills and the ability to make smart partnerships happen
  • Entrepreneurial DNA and fear tolerance of a honey-badger

What We Offer

  • Travel like a diplomat: employees are showered with SWVL credits
  • Ground floor opportunity: shape the strategic direction of the company
  • Make a difference - SWVL is not just another social web app. We are moving real people/assets and changing transportation for the future
  • Get access to an amazing list of advisors and investors that are actively engaged
  • Full-time salary negotiable based on experience, and equity compensation plan