Position: Global Head of Demand - InterCity Travel Category

Reporting to: Global VP of travel

Location: Dubai/Cairo (with up to 30% travel across operational and new markets)

Responsibilities and Duties:

● Develop the Global Demand (online and offline growth and marketing) strategy & annual plan for the inter-city

business, and ensure resources are allocated to the highest impact projects.

● Partner with Central Growth and Marketing teams in strategic and tactical planning globally.

● Own Utilization on the Swvl Managed transportation inter-city network, as well as sales on the Aggregator

Marketplace network, and work closely with country General Managers on improving their sales planning to

accommodate for seasonality and customer demand trends.

● Secure commitments from cross functional stakeholders to deliver high priority initiatives & revenue targets.

● Support the Global Supply team in the development and ramp-up of service lines, geographies, and clusters

that show promising demand signals to increase the selection offering.

● Oversee a global budget and analyze the effectiveness of various programs and opportunities across all

operations countries

● Lead prioritization exercises to define opportunities for driving new customer growth and help define business

requirements for features that can be added to product roadmap

● Ensure a positive customer experience across various channels, and work as an advocate for our customers


● Partner with central growth and marketing teams to understand how global programs can be made locally

relevant in a scalable way


● You hold a degree preferably in Business Administration, Economics, Engineering or a related field.

● You have leadership experience gained through 7+ years of business and team responsibility in the field of

digital marketing and offline marketing in a global setup.

● You have a background in (transportation, ride hailing, logistics, e-commerce, consulting, investment banking)

or similar industries as well as in project management.

● Strong analytical skills and the ability to use data to back up assumptions.

● Fluency in English is required, any other language is a plus.

● Willingness and availability to travel, and perform other duties as needed

● You bring an entrepreneurial spirit, hands-on mentality and are full of energy and ambition.

● You are organised. You deliver on time & handle competing priorities well.

● You enjoy working in a fast-paced environment, are an inspirational leader and never stop challenging the

status quo.

● You are a strong communicator; you enjoy representing your teams and lead with both confidence and


About Swvl

Swvl is a global tech startup based in Dubai that provides a semi-private alternative to public transportation for

individuals who cannot afford or access private options. The Company has built a parallel mass transit system

offering intercity, intracity, B2B and B2G transportation in 10 megacities across Africa, Asia, and the Middle

East. Swvl’s tech-enabled offerings make mobility safer, more efficient and environmentally friendly, while still

ensuring that it is accessible and affordable for everyone. Customers can book their rides on an easy-to-use

app with varied payment options and access high-quality private buses and vans that operate according to fixed

routes, stations, times, and prices.