About Us:

Swvl is the leading technology company in the mass transportation market. We are a fast-growing data-driven company which is disrupting the public transportation market in multiple continents making people’s lives better on a daily basis in countries such as Egypt, Kenya, Pakistan and others.

Swvl is a revolutionary idea that was born from passion, loyalty, and persistence to face all challenges on the table, Swvl is not just a means to facilitate commuting, but a hunger to strive for solutions, encourage the contribution of youth in innovation and inspire change. Swvl has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day.

Role Responsibilities:

  • Create and distribute marketing copy to advertise our company and products
  • Oversee, edit and proofread written pieces before publication
  • Create all content on social networks and come up with new content accordingly.
  • Identify customers’ needs and recommend new topics.
  • Coordinate with the design team on all designs and illustrations for online and offline platforms.
  • Strategize content pillars and sub pillars.
  • Plan a holistic content calendar and content proposition.
  • Collaborate with community management teams, brand teams, agencies to implement the strategy.
  • Oversee writing style and tone for all content.
  • Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed.
  • Develop editorial strategy, so content is consistent across all delivery platforms.
  • Conduct periodic content audits. Track and calculate content ROI.
  • Ensure that content strategy meets business objectives. Strategize and improve content delivery and promotion.
  • Analyze content marketing strategy to evaluate whether it's working or not.

Role Requirements:

  • Excellent copywriting skills. Ability to plan, direct, design, and edit content that get results.
  • Content presentation skills. Ability to determine how content should be packaged for new and existing consumers, to induce them to take business actions
  • Experience in handling and strategizing marketing campaigns.
  • Multitasking and organizational skills, handling several types of projects and people regularly.
  • Experience with production of marketing assets, end to end ideation as well as execution including but not limited to digital, print, DVC/TVC and other media.
  • Editorial competency – to conduct thorough audits to determine what content to be kept, edited, rewritten, and more.
  • Good Analytical abilities to spot patterns and trends in content marketing data.
  • Excellent writing and editing skills in English and Urdu.
  • An ability to fact-check long-form content pieces.
  • 3+ years of experience in marketing-related roles like digital content manager, social media manager or content strategist. Proven work experience as a Content Creator, Copywriter or similar role.
  • BSc in Marketing, English, Journalism or relevant field.