About Us

Swvl is the leading technology company in the mass transportation market. We are a fast-growing data-driven company that is disrupting the public transportation market on multiple continents making people’s lives better on a daily basis in countries such as Egypt, Kenya, Pakistan, UAE, and Jordan

Swvl is a revolutionary idea that was born from passion, loyalty, and persistence to face all challenges on the table, Swvl is not just a means to facilitate commuting, but a hunger to strive for solutions, encourage the contribution of youth in innovation, and inspire change. Swvl has a positive, diverse, and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day.

About the role

We are hiring for a Category Marketing Lead in our marketing function, who will lead end to end strategy and execution for the category.

What You will do

  • Develop and execute category marketing strategy and activities.
  • Brainstorm and develop ideas for creative marketing campaigns.
  • Connect with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities.
  • Meet with stakeholders to determine category business and communication challenges, objectives, and strategies.
  • Develop and execute creative ideas for marketing activities.
  • Develop our social media content strategy and execution.
  • Create content from ideation to implementation.
  • Overlook design team execution and give feedback.
  • Review and update published content as needed.
  • Identify gaps in our content and recommend new topics.
  • Create style guides to use as reference.
  • Proofread and edit written pieces before publication.
  • Follow industry-related news and generate ideas around trending topics.
  • Assist marketing manager in managing integrated marketing campaigns across offline and online tactics.
  • Communicate and arrange with all communication suppliers & stakeholders.
  • Provide recommendations for future strategic initiatives through competitive and financial analysis.
  • Conduct market research about consumer requirements, habits, and trends.
  • Plan and execute initiatives to reach the target audience through the appropriate communication medium.
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.

Skills & Knowledge

  • Strong Experience in Digital Marketing
  • Experience in tech space or hyper growth companies
  • Must have a BBA degree with majors in Marketing
  • Technological Savvy
  • Creative Communication and Design Knowledge
  • Prior experience in content development
  • Research & Strategy background
  • Speak in numbers
  • Excellent written and verbal communication skills
  • Experience in PR strategy and planning
  • Familiar and comfortable with digital tools and software
  • Attention to detail yet a hustler
  • 4-5 years of relevant experience